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In the fast-paced world of online business, how you build your digital presence matters. You may have heard great things about the latest tech, but is it the right tool for the job – or for YOU?

Let’s talk about why experienced professional input for your website development is more than just a good idea – it’s a game-changer.

Imagine this – you’re building the foundation of your dream house, and instead of hiring an experienced architect, you decide to use a DIY kit with vague instructions. Sounds like a recipe for disaster, doesn’t it?

But when the off-the-shelf software says it has everything you need (or the sales-rep selling it does!), how do you know for sure?

There’s no question that the beauty of the tech world (in my humble opinion!) is how fast it moves – and how accessible and affordable entry-level solutions can be. Unsurprisingly however, those glossy brochures rarely point out the limitations of these “out of the box” offerings, meaning they may not be the right solution for you and your business. According to, these can include:

  • Limited flexibility: although great for smaller sites, will this work for your needs online?
  • Less customisation: while easy to use, they lack the flexibility for extensive customisation – so may not fully adapt to your brand styling
  • Hosting included: although convenient, you’re tied to the hosting provided by the builder – so you have to start over if you move your site
  • Not ideal for complex projects: you think your site is simple, but does it integrate with your accounting software / stock control / shipping providers?

So what’s the real benefit of working with professional guidance in website development? Simply this: when you choose an experienced professional, you’re not just avoiding potential pitfalls, you’re gaining a tailored solution crafted precisely to meet your unique needs – rather than being swayed by the sales targets of software companies.

By opting for expert advice, you’re ensuring that every aspect of your online presence is carefully aligned with your business objectives – and have someone deliver this for you, without using your valuable time. This means a website that not only captures the essence of your brand but also resonates with your target audience on a deeper level. This is about elevating your business to new heights through a digital platform that truly speaks to your vision.

But listen, I get it – when times are tough it can be hard to resist the urge to save a few pennies by telling yourself the DIY route will “do for now”. Or – as I’ve been guilty of myself – being something of a “control enthusiast” by doing jobs in my own business which perhaps aren’t exactly my area of personal expertise!

However, working with someone experienced can save you time and money wasted by going in the wrong direction. In the past, we’ve had clients insist on using specific brands of software to develop their new website purely because they’ve “heard good things about it” or “it sounds so simple”. Thankfully, because of our extensive experience in over 23 years spent creating award-winning websites, we’ve been able to advise on the pros and cons of these – saving one client a potential £3000 a MONTH in payment processing fees alone, by switching to a different platform for their site.

At the end of the day, working with an experienced developer for your website isn’t just a choice; it’s a strategic move to ensure your business stands out in the online crowd. Why settle for mediocrity when you can have a digital masterpiece that propels your business towards unprecedented success? Connect with us today for tailored guidance on transforming your online presence.

Now, how does that sound?

Have you read our best-selling book: Website Mastery for Business Owners who Don’t Speak Tech?

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