Case study:
Plastipack
Manufacturers of Energy & Resource Saving Products
https://www.plastipack.co.uk/
There has never been a time in history when saving energy and protecting resources has been more vital than this. Plastipack Ltd is a UK based, independent specialist manufacturer of energy saving bubble cover material for swimming pools and water storage solutions, supplying bulk quantities of water storage and pool cover materials to fabricators around the world in roll form.
Their products help save time and energy on the running of swimming pools and industrial and agricultural water storage systems across the globe – but their website didn’t show the wealth and breadth of this knowledge, looked dated rather than innovative and was near invisible to search engines.
Click on the centre of the image above and drag left and right to see the live website before and after the redesign.
Working closely with the in-house team, we prepared a range of initial designs to showcase the innovative approach of this global brand – focusing on the clearly identified target audience for the site and the challenges they faced in their every day lives. For example – when you’re running a global business, you need facts – and fast! – so we made sure the new site was quick to load and offered a wealth of useful downloadable resources to add value to their client base.
Starting with our unique Project Compass document, our 360° review of their industry gave great insight into what was working, what wasn’t and where we could add value – one of our own core Company values and applied to everything we create.
“The site was well overdue an upgrade, and working closely with FAT Promotions ensured that we could create a website that was fresh, attractive, and with additional features aimed to help our customers in the best way possible. The end result – We’ve created a website that we’re very proud of, and the feedback from our customers has been overwhelmingly positive!”
Sarah Duggan, Marketing Executive, Plastipack Ltd
Staying ahead of the competition requires innovation in more than your product – your online presence needs to reflect this too if you’re to be seen as the ones to beat. If you’re looking for world class representation online, with your ethos at the heart of it all, contact us today and enjoy a free one-hour strategy session on us:
