Case study:

Music First Audio

High end design for a high end product

With a pedigree earned over fifty years in their industry, Music First Audio have an unparalleled reputation for the highest quality step up transformer and pre amplifiers for the true music connoisseur. With a waiting list to rival Morgan Cars, these stunning hand-crafted additions make every note sound as it was originally meant to be heard and business has always been good. The problem lay with the fact that their old website was basic and didn’t represent the quality and class of the product – and so failed to epitomise the company authentically online.

mfa-old-site mfa-new-site

Click on the centre of the image above and drag left and right to see the live website before and after the redesign.

As ever, we started with the strategy-first methodology we know works best when you really want to represent who you are, who you serve and what you stand for online. This helped us create initial designs based around not only the Company values, but also reflected the exclusivity, luxury and indulgent user experience the product themselves deliver. We included subtle interactions throughout the site, understated but effective, much like the range itself! Close-cropped images depicting the superior build quality blended beautifully with ambient and in-situ imagery to deliver a unique user experience.

Existing social media feeds were integrated to ensure the homepage always appears updated, with the added advantage of posting in one place and automatically updating your website simultaneously. Dedicated pages for each product (which were previously listed on a single page), gives greater opportunity to optimize each for their own specific search terms and keywords – increasing search engine visibility and traffic to the site.

“Can you thank your team for the hard work they have put in on my new website. The new site is absolutely magnificent and reflects perfectly the quality of my high-end Hi-Fi products.
All the links worked perfectly first time and I am already getting very good customer and industry feedback.
Thank you very much to you and your team.”

Jonathan Billington – original founder

It’s amazing what a difference a redesign can make for your existing site. Our talented and experienced team can give you a whole new perspective on your Company, your products and even your ideal clients – the ones you really want to work with. AND we know what will deliver the results you’re looking for online, contact us today and enjoy a free one hour strategy session on us:

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