Out Of Office
Why Summer Slowdowns Are the Perfect Time to Power Up Your Website
Let’s face it – summer can be a weird time for business. Your inbox goes quiet, networking events dry up, and the only thing gaining momentum is your clients’ air miles. For many of us, August hits like a giant “Out of Office” sign stuck to the world. Projects stall, calls go unanswered, and you start to wonder if you should’ve booked that beach break after all.
But here’s the thing: while everyone else is pausing, you’ve got the perfect window to prepare. Because when business slows down, your business can still move forward – and your website is the smartest place to start.
Use the Lull, Don’t Lose It
Instead of spinning your wheels waiting for things to pick up, summer is your chance to work on your business, not just in it. And your website? It’s your hardest-working team member. It never takes a holiday, it doesn’t go off sick, and it’s the first place prospects check before getting in touch. So if your site isn’t working as hard as it could be, now’s the time to fix that.
Got a service you’ve launched but haven’t promoted properly? A blog that’s gone dusty? A homepage that still talks like it’s 2021? That’s the digital equivalent of leaving your shop window half-covered in last season’s posters. Let’s get these tidied up, and now is the perfect time.
Your Website Should Reflect Where You’re Headed
If you want to attract autumn bookings or get a head start on a new product or campaign, your website is ground zero. Use the quiet weeks to update your messaging, streamline your services, create or add that lead magnet you’ve been promising yourself for ages, or build out landing pages that convert. Refresh your FAQs. Revisit your About Us page. Test your contact forms.
Small changes can make a big difference. And unlike trying to juggle updates between meetings and deadlines in a busier season, summer gives you the breathing space to do it properly.
Sidebar: If you’re not sure where to begin, Chapter 24 of my book, Website Mastery for Business Owners Who Don’t Speak Tech, shares three killer signs your website might be holding you back – and what to do about them. It’s a handy quick check if you want to make smart updates while things are quiet. Buy your copy on Amazon here.
Think Visibility, Not Just Vanity
This isn’t just about looking good – it’s about being found. SEO tweaks, faster load speeds, clearer calls to action – all of these things can help your website rank higher and perform better, just in time for when your audience comes back from holiday and starts searching again. Better yet, if you have an ongoing support contract with my Company, you can delegate all of these changes to us, just ping us an email with a list and we’ll get started!
And don’t forget, Google doesn’t take time off either. So if you optimise your site now, you’ll likely reap the benefits in September and beyond.
Stay Ahead by Planning Ahead
Sure, summer has its distractions (sunshine, sangria, and everything in between). But if you can carve out a few hours to refresh and refocus your online presence, you’ll head into autumn with a sharper message, a better user experience, and a serious edge over competitors who’ve been snoozing in the sun.
Because staying visible and ready – even when the rest of the world seems switched off – is what sets smart business owners apart.
Have you read our best-selling book: Website Mastery for Business Owners who Don’t Speak Tech?
Download a free chapter or buy your copy from http://www.websitemasterybook.com