Who Cares?

Do Your Company Values Really Matter to New Customers?

Let’s be honest – when someone stumbles across your business for the first time, they’re probably not scrolling through your “About Us” page with a box of tissues, moved to tears by your commitment to ethical sourcing or your passion for empowering local communities. At that moment, they just want to know one thing: Can you help them?

And that’s fair. In a fast-paced world where people are juggling deadlines, distractions, and dinner plans, time is the currency. If your product or service solves a problem quickly and painlessly, you’re in. But here’s the kicker – that’s only the beginning.

First Impressions Are Just That – First

Think of your company values like the foundation of a house. When someone walks up to the front door, they might not admire the steel beams or reinforced concrete, but those unseen elements are what hold the whole thing together. Customers might not notice your values at first, but if they stick around – and you hope they do – they’ll absolutely feel the difference.

People are tired of cold, faceless brands. They want to connect. They want to trust. And trust doesn’t grow from flashy discounts or lightning-fast shipping alone. It grows from consistency, transparency, and yes – values.

The Human Touch Matters

Here’s the thing: we’re all human. We don’t just buy with our heads – we buy with our hearts. And while it’s easy to assume customers only care about price or convenience, what often makes them stay (and recommend you to others) is how your brand feels.

Do you show up with integrity? Do you stand for something beyond profit? Do you treat your team, your clients, your suppliers with respect? These aren’t just philosophical questions – they’re the things that slowly shape your reputation.

It’s like dating. At first, someone might be drawn to your looks (or your packaging, your website, your pricing), but if there’s no substance beneath the surface, that relationship won’t last. People value people – and the energy your company puts out is part of that equation.

Values Turn Customers Into Advocates

When your business stands for something, it gives people a reason to care – and more importantly, a reason to share. Word of mouth is still the most powerful marketing tool on the planet. And values? They’re fuel for that fire.

Whether it’s your commitment to sustainability, your no-nonsense approach to customer service, or your dedication to creating a healthier work-life balance for your team, these stories resonate. They build loyalty. They create community. They make people want to spend their time – and money – with you.

Sidebar: Need help identifying the core values for your organisation? Check out Chapter 8 Without Brand Values Who Will Value Your Brand in my best-selling book Website Mastery for Business Owners who Don’t Speak Tech. Buy your copy on Amazon here.

So, Do They Really Matter?

Absolutely. Maybe not in the first 30 seconds, but values matter more with time. Because customers aren’t just buying a product – they’re investing their trust. And if they’re going to invest that trust, they want to know it’s not being wasted.

So, ask yourself: what do you stand for – and are you showing it?

Have you read our best-selling book: Website Mastery for Business Owners who Don’t Speak Tech?

Download a free chapter or buy your copy from http://www.websitemasterybook.com