Case study:
Steve Pye Accounting
How a new website positioned an accountancy firm as a trusted partner for ambitious business owners.
https://www.stevepye.com/
Steve Pye Accounting is an established accountancy firm with offices in the East of England, serving a wide range of business clients. Known for its approachable, people-first ethos, the firm wanted a website that reflected this human touch while positioning its team as strategic partners in growth, not just number-crunchers.
The firm’s existing site had grown cluttered, with over 450 indexed pages (many outdated or broken), confusing navigation, and a “stuffy” feel that didn’t match the warm, friendly culture of the business. The new website needed to:
- Increase quality enquiries from ambitious business owners
- Showcase their flagship expertise in Employee Ownership Trusts (EOTs) without sidelining other services
- Appeal to their three core client types: Start-ups, Scale-ups and Sell-ups
- Rebuild credibility through modern design, updated resources and relevant content
- Provide clear calls to action and user-friendly navigation throughout
We delivered a 60-page site designed to attract, inform and convert their target audience. Key features included:
- Customer journey signposting – homepage pathways for Start-ups, Scale-ups and Sell-ups, each leading to tailored service pages optimised for SEO.
- Service clarity – redesigned service pages that instantly spell out who each service is for, with a testimonial placed beside the call to action for added credibility.
- Credibility features – updated Team page with LinkedIn links, dual office locations with integrated maps, and WorldPay payment functionality retained.
- Content strategy – “News” section reframed as an Insider Blog to showcase expertise on client-relevant topics.
- Resources refresh – broken links replaced with grouped resources aligned to client needs, making the section useful and practical.
- Tone of voice and imagery – removed corporate clichés (no “piles of money” stock images), instead using people-focused photography to emphasise the firm’s approachable nature.
- SEO and visibility – dedicated customer profile pages, optimised with keywords and phrases based on real client challenges, to improve search rankings.
Since launch, the new site has delivered:
- Clearer positioning as a trusted partner for ambitious business owners
- A stronger flow of quality enquiries across EOTs, funding advice and SME succession planning
- Improved user experience, with visitors guided smoothly to the right service for their needs
- Positive feedback from clients and peers, reinforcing the brand’s approachable and professional image
- A streamlined, credible digital presence that reflects the firm’s growth ambitions
“Your contribution to our website project has been invaluable. Thanks to your expertise and dedication, we now have a brilliant online presence that truly reflects our brand. Thank you to Fiona Allman-Treen and team FAT Promotions for your excellent work!”
For Steve Pye Accountants, the project was about more than tidying up an outdated website – it was about redefining their online presence as a partner in business growth. By focusing on clarity, credibility and connection, the new site now speaks directly to ambitious business owners and sets the firm apart from larger, more corporate competitors.
If you’re ready for a website that not only looks professional but also delivers measurable results, contact us today. Let’s create a platform that works as hard for your business as you do.
