Case study:
Matchtech Consultants
How a a strategic redesign repositioned a defence consultant as an industry authority
https://mathtech-consultants.co.uk/
Matchtech Consultants is a specialist consultancy advising public sector and defence organisations, including the Department of Defence and major military contractors. Led by Tim Wren, the company provides high-level strategic insight and project support but lacked a digital presence that reflected its expertise, credibility, or value to senior decision-makers.
The existing website was a single-page build that felt static and undersold the consultancy’s authority. Written in the third person, it came across as distant and impersonal, making it hard for potential clients to understand who was behind the brand. With no clear navigation, search optimisation or data capture, the site wasn’t generating enquiries – despite strong content in Tim’s white papers and reports.
The FAT team completely restructured the website and strategy to build a professional, lead-generating platform that clearly positioned Tim as a trusted expert.
Key steps included:
- Redesigning the site from a single page into a multi-page structure to improve navigation and SEO.
- Rewriting all copy in a first-person voice (“we do”) to create warmth and connection.
- Developing a content strategy that turns Tim’s existing white papers into SEO-optimised blog posts, LinkedIn articles and newsletters.
- Adding download points with data capture to build a qualified mailing list.
- Creating a dedicated case study section to showcase credibility through real-world results.
- Linking the website with LinkedIn as the central social platform for professional visibility.
- Securing a personal domain to strengthen future branding and thought leadership.
- Providing a tailored social media content pack and post-launch support to build Tim’s confidence in publishing consistently.
The new website now reflects the authority and professionalism of the consultancy. It positions Tim as the face of the brand, connects directly with high-level audiences, and provides a structured platform for ongoing growth.
- Stronger credibility and expert positioning within the defence sector.
- Clearer structure and messaging that support search visibility and engagement.
- A content-led system that continually attracts and nurtures qualified leads.
- Increased confidence and consistency in how the brand communicates online.
The project set a measurable target: secure a new contract within six months through the website – a goal already well underway as visibility and enquiries increase through LinkedIn and organic search.
“I’m a man of few words but I’ll say this: Great company. Friendly and good at their job.”
For Matchtech Consultants, the new website is more than a digital brochure – it’s a focused platform that speaks directly to decision-makers in the defence and public sectors. By combining expert-led content with clear navigation and lead-generation tools, the business now has a professional online presence that builds credibility and drives opportunity.
If you’re ready for a website that positions your expertise with precision and delivers measurable results, book a strategy call today. Let’s create a platform that connects you with the people who matter most.
