Case study:
Kerry Jones Coaching
How a new website repositioned a coaching practice to attract high-value clients
https://www.kerryjonescoaching.com/
Kerry Jones Coaching specialises in helping leaders grow their client base, win new business, and develop their careers through one-to-one coaching. With decades of experience, Kerry works with both senior individuals and leaders who want scalable, structured solutions for their people. However, her online presence did not reflect the calibre of her expertise or resonate with her high-value audience.
Kerry’s existing website was not even generating one or two enquiries per month. The design lacked clarity and failed to differentiate between two distinct audiences:
- Individual leaders and business owners seeking one-to-one coaching to attract more clients
- Leaders looking for structured coaching programmes to support and retain their teams
To compete with larger, corporate-looking competitors, Kerry needed a modern, engaging site that reflected her personal, one-to-one coaching style while positioning her as the expert of choice for ambitious professionals.
We designed and launched a sleek new website with up to 12 carefully structured pages, including a refreshed blog. Key features included:
- Clear audience signposting – from the homepage, visitors are directed to either Individual Coaching or VIP Strategy Days, instantly showing that Kerry understands their world and challenges.
- Optimised messaging and tone – copy focused on the client’s pain points and goals rather than service features, creating instant connection and trust.
- Visual alignment with brand – design inspired by Kerry’s new LinkedIn profile header, using her preferred orange palette and high-quality images that reflect the personal, one-to-one nature of her coaching.
- Streamlined enquiries – expanded enquiry forms provided more context upfront, while links to her LinkedIn profile reinforced credibility and visibility.
Since launch, the new website has delivered:
- A sharp increase in enquiries, additionally boosted by support in the form of our free online marketing webinar
- Higher quality leads, with visitors self-selecting into the right coaching path from the outset
- Stronger positioning in the target sectors, with a look and feel that reflects Kerry’s personal but professional approach
- Improved search visibility for highly specific coaching terms
“Just had my first enquiry through the website last week – yayyy!”
For Kerry Jones Coaching, the project was about more than a design refresh – it was about repositioning the brand to attract the right audience. By combining tailored messaging, targeted SEO and a modern, confident look, the site is now a magnet for high-quality clients.
If you’re ready for a website that not only looks professional but also delivers measurable results, contact us today. Let’s create a platform that works as hard for your business as you do.
