https://www.hastingswindows.com/

Hastings Windows is a long-established business with over 25 years of experience in designing, manufacturing and installing windows, doors and conservatories. Unlike many competitors, they keep everything in-house, ensuring quality and consistency from start to finish. Despite their strong reputation, their old website was underperforming: it lacked mobile compatibility, offered poor search visibility, and failed to communicate the company’s unique customer-first approach.

We delivered a fully restructured 50-page website designed to convert visitors into enquiries while reinforcing the brand’s credibility. Key features included:

• Mobile-first design – built for compatibility across all devices, with easy-to-read layouts for their target audience.
• SEO-focused content – new landing pages for Windows, Doors and Conservatories, with optimised sub-pages for each product type.
• Compelling homepage – integrated Google Reviews, Facebook link, and a bold “1, 2, 3” explainer graphic showing the in-house design-to-installation process.
• USP-led messaging – banners and bullet points emphasised eco-friendly products, recycling, direct customer care, and no call centres.
• Conversion tools – floating “Call Us Now” button and a clear “Request a Call-back” form across all pages.
• Enhanced credibility – accreditation and supplier logos, including Eurocell, reinforced trust and search visibility.
• Human touch – a “Meet the Team” page introduced key staff, showing the real people behind the service.
• Content strategy – launch of a new blog, with FAQ-based posts created and published monthly as part of their ongoing support contract.

We also advised on using social media to drive traffic – while ensuring the website converts that traffic into warm leads – including our complimentary free Webinar to help our clients do boost online visibility in almost 50 ways from a single blog post.

The new website has delivered measurable improvements:

• Increased online enquiries through guidance on blogging and content creation
• Improved mobile experience, making it easy for the target audience to engage on the go
• Stronger local SEO performance, driving more traffic for key phrases and search terms
• Enhanced trust and credibility, with customer reviews and accreditations prominently displayed
• Reinforced brand positioning as a reliable, eco-conscious, family-run business with 25 years of expertise

“We would like to say a big thank you to FAT Promotions for their hard work in producing our brand new website showcasing our latest installations, products and services. We’ve certainly seen an increase in online enquiries – thank you!”