Case study:
BMS Micro
How a new website raised the profile of a specialist supplier and attracted more quality enquiries
www.bmsmicro.co.uk
BMS Micro is a family-run business supplying innovative microbiological testing solutions to NHS trusts, private hospitals and scientific laboratories across the UK. Known for their collaborative ethos and award-winning expertise, they were recognised as a trusted supplier – but their website failed to reflect their credibility, values and industry standing.
The existing website was outdated and uninspiring, blending into a field dominated by corporate, sterile-looking competitors. The company needed a modern online presence that would:
- Increase the number of quality enquiries
- Raise their profile within the healthcare and scientific sector
- Showcase the benefits of their unique products and services
- Provide the level of detail time-poor Quality Control managers expect, in an accessible format
We designed a bold, modern site with a distinctive look that breaks away from the sterile imagery typical of the industry. Key features included:
- Engaging design options – customised with brand colours, fonts and images to reflect BMS Micro’s approachable but authoritative positioning.
- Benefit-led messaging – banner headings spotlighted key strengths such as clear communication, cost savings, no needle stick, and “as good as the real thing.”
- Conversion-focused calls to action – a free trial offer, unique in their industry, was promoted throughout the site as an attractive lead magnet.
- Streamlined enquiry process – a clear “Request a Call-back” form allowed busy managers to connect quickly.
- Credibility and trust – FAQs addressed common objections, while an “Our Story” page conveyed the company’s collaborative ethos. Awards, accreditations and team LinkedIn profiles reinforced authority.
- User-centred design – large fonts, concise bullet points and accessible layouts catered to the preferences of the target audience.
Following launch, the new website delivered:
- Increased visibility and stronger brand positioning within the UK healthcare and laboratory sector
- A clear rise in enquiries, with prospective clients responding to the free trial offer
- A professional but approachable online presence that reflects BMS Micro’s ethos: “Your Quality is Our Priority”
- A design that finally stands out from competitors, using bold imagery and colour to signal innovation and difference
“Thank you for such an excellent website, truly delighted with the outcome… So pleased, thank you again to you and to your team”
For BMS Micro, the project was about more than updating a website – it was about establishing a confident, modern presence in a competitive market. By combining bold design with benefit-led messaging and a clear free trial call-to-action, the new site now drives the visibility, credibility and enquiries the company deserves.
If you’re ready for a website that not only looks professional but also delivers measurable results, contact us today. Let’s create a platform that works as hard for your business as you do.
