Case study:

A Waste Free World

ecommerce business website

Starting a business from scratch is a challenge at the best of times, but with a mission to (literally) change the world at the same time, this retail company had their work cut out!

The company founder is a global traveller running the world’s largest all-female scuba diving community, and was looking for like-minded, ethical suppliers to take the business forward. With a sound business plan in place, the company offers a range of entirely plastic-free products, delivered in plastic-free packaging. They approached us because they needed an effective online ecommerce solution to spread the word.

As with all our projects, we began by getting to know the business and understand their target audience. This led us to take another look at our own plastic use in the process! We identified what mattered to their customers, which devices they use, and what their online culture was – so we could deliver a look and style that appeals not only visually but is also engaging and communicates A Waste Free World’s true message.


As a keen and active blogger, we also made sure that the site owner could easily access and edit all aspects of the site to keep it up to date and looking fresh.

Site visitors are instantly presented with a rapidly-expanding range of vegan-friendly, plastic free and biodegradable products. Eye-catching images showcase the products with detailed descriptions and supporting educational background. Some product pages also include how to videos so that potential customers can get the best out of their purchase.

We built an easy to maintain blog that meant the company founder could regularly post plastic free tips, and update and educate visitors about the effects of plastic our planet. Social engagement is actively encouraged throughout the site, with social sharing icons on every product page. Integrated feeds from Facebook and Instagram mean that the homepage is regularly updated without editing.

The site is built on Shopify which gives the flexibility that our client required, and since she was already familiar with the platform, it meant she didn’t have to learn a new system. We designed the site to be mobile friendly to provide a great experience for mobile users, while not neglecting desktop users, so that we reached as wide an audience as possible. We’re often told that any new business takes time to build a following and encourage visitors to convert to raving fans – but not so in this case!

The delivered website has been so popular and effective in reaching the desired target market that it sold out of every product within two weeks of launch. Results like this mean we’re already discussing the next phase of development to reach an even wider global audience.

If you’re thinking of selling online – or starting a new online business with funding – talk to us about how we can help you get up and running quickly and effectively from day one.

Book your free initial consultation now

Other Case Studies You May Like